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Exhibition poster

Dawn Inside the Yoshiwara

Utagawa Hiroshige

1857 · Woodblock print; ink and color on paper · Rijksmuseum, Amsterdam

Size2:3 ratio
Frame
$59Unframed print · made to order

📦 Free shipping on every order, arriving in 4–9 business days with production included. Express ($14.90) at checkout arrives in 4–6 business days.

Complete the setHangs well with these two
3 × $59 at 16 × 24 in, unframed = $177 → $159.30 as a set · 10% included · free shipping
Giclée-printed to order on heavyweight matte fine-art paper
Free shipping worldwide · arrives in 4–9 business days
Arrives perfect or we reprint it — free
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About this work

Artist
Utagawa Hiroshige (1797–1858)
Year
1857
Medium
Woodblock print; ink and color on paper
Original size
35.6 × 23.4 cm
Collection
Rijksmuseum, Amsterdam (impression AK-MAK-1617; many other impressions exist)
Movement
Ukiyo-e
Series
One Hundred Famous Views of Edo

In the first grey light of morning, the main avenue of the Yoshiwara stretches away between rows of two-storey teahouses, with cherry trees in blossom planted down its centre behind a low fence. A few figures make their way along the street toward the gate post at the left, guests leaving after the night. The print is number thirty-eight in One Hundred Famous Views of Edo, published by Uoya Eikichi, with a censor's seal of the fourth month of 1857. The Yoshiwara was Edo's licensed pleasure quarter, and its cherry trees were planted along the main street each spring as a seasonal display. This impression is printed in soft greys and blues under a deep blue bokashi sky, which suits the hushed hour; impressions vary in colour and condition.

This exhibition-poster edition shows the whole work beneath original typography set in-house. The original is in the public domain.

Where it works

Muted greys and soft blue with pale blossom, for a living room, study or hallway at 16×24 in black. It pairs with Night View of Saruwaka-machi for two quiet city streets at the edges of the day.

Style, size & framing detail
Style
Exhibition poster of a Ukiyo-e painting
Era
19th century (1857)
Orientation
Portrait
Palette
cornflower blue, butter yellow, cream & beige
Mood
classic
Rooms
living room, hallway or entryway, study or library, dining room
Good gift for
housewarming, travelers, art lovers

Size. We'd hang this one at 16×24. Prints at 12×18, 16×24, 24×36 in — 12×18 for a shelf, desk or a gallery-wall grid; 16×24 above a desk, console or in a hallway; 24×36 as the statement piece above a sofa or bed.

Framing. Exhibition posters sit best in a slim black frame with no mat — the typeset margin is the mat.

Pairing. Pairs as a set of three with other famous painting prints (10% off three or more).

Details & materials
• Exhibition poster — original, drawn in-house • Heavyweight matte fine-art paper, giclée printed at 300 DPI • Sizes: 12×18, 16×24, 24×36 in; every size also available framed • Framed option: wood frame in black or natural wood, 12 mm wide and 22 mm deep, with a plexiglass front and no mat; the print is mounted inside and the frame's outside measures the listed size • Made to order; colours may vary slightly from screen
Shipping & returns
Printed after you order at the facility nearest you, then shipped. Standard delivery is free and takes 4–9 business days from order to door in the US, UK and EU (up to 10 elsewhere); Express takes 4–6 business days. Because each print is made to order we don't take change-of-mind returns, but if it arrives damaged or flawed we'll reprint or refund it — no return needed. Full policy →
Is this the whole painting, or a crop?
The whole work, uncropped. The exhibition-poster edition sets the complete image above typography designed in-house.
Is Dawn Inside the Yoshiwara in the public domain?
Yes. Utagawa Hiroshige (1797–1858) died more than 70 years ago and the work was published before 1929, so the painting itself is public domain. This print is a reproduction made from a high-resolution scan of the original, which is held by Rijksmuseum.
What is it printed on?
Heavyweight matte fine-art paper with pigment inks, made to order in 12×18, 16×24 and 24×36 inches; every size is also offered framed in black or natural wood, with plexiglass and no mat. Colours are matched to the scan, not brightened.
When was Dawn Inside the Yoshiwara painted, and in what medium?
Dawn Inside the Yoshiwara dates from 1857 and was made in woodblock print; ink and color on paper; the original measures 35.6 × 23.4 cm.
What size works above a sofa or bed?
Across a three-seat sofa or a queen bed, 24×36 is the size that reads as one statement piece; 16×24 suits a narrower wall or a pair. For Dawn Inside the Yoshiwara we'd choose 16×24.
About this design
A museum-exhibition poster of Hiroshige's Dawn Inside the Yoshiwara — the main street of the Yoshiwara at dawn, cherry trees in grey morning light — the whole woodblock print shown uncropped beneath gallery typography. Plate 38 of One Hundred Famous Views of Edo, styled as a blockbuster exhibition print. A gallery-style exhibition poster: a celebrated public-domain artwork shown whole and uncropped beneath original exhibition typography set in-house — printed to order on heavyweight matte fine-art paper. Every size is offered unframed or framed in black or natural wood. Part of the Madten Exhibition Posters Collection. — — — Printed to order and shipped by our production partner, Gelato.
Buy with confidence

The Madten promise

Gallery-grade archival giclée. Rich pigment inks on heavyweight fine-art paper (or gallery-wrapped canvas) — built to last, not a poster-shop print.
Arrives perfect or we reprint it — free. Every piece is made to order; if it shows up damaged or flawed we remake it, no return needed.
Free worldwide shipping. Made & shipped from the facility nearest you — most orders arrive in 4–9 business days.
Secure checkout. Payments handled by Stripe; we never see or store your card.
Also available as

A fine-art print

The same artwork as a clean fine-art print — the image shown large with a minimal caption.

Fine artDawn Inside the Yoshiwara — framed in a gallery setting
Dawn Inside the Yoshiwara
Utagawa Hiroshige
from $39 · free shipping
Related collections
Famous Landscape PaintingsHiroshige — One Hundred Famous Views of EdoPaintings in the RijksmuseumExhibition PostersFamous Painting PrintsJapanese Ukiyo-e PrintsAll collections →
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